Selling on WhatsApp is one of the fastest-growing ways small businesses in Nigeria and Ghana make money online.

With billions of users already on WhatsApp, you don’t need a complex website or expensive ecommerce platform to start selling.

This guide shows you how to create a WhatsApp store step-by-step — and how to turn conversations into real sales.

What Is a WhatsApp Store?

A WhatsApp store is a simple online page where customers can:

• View your products or services

• See prices and details

• Contact you instantly on WhatsApp to order

Instead of building a full ecommerce website, you share one link and start selling immediately.

Why WhatsApp Selling Works in Africa

In countries like Nigeria and Ghana:

• Most customers prefer chatting before buying

• Mobile-first usage is very high

• Payments like Mobile Money and bank transfers are common

This makes WhatsApp one of the most powerful sales channels for:

• Small businesses

• Online vendors

• Freelancers

• Local service providers

How to Create a WhatsApp Store (Step-by-Step)

1. Set Up WhatsApp Business

Download WhatsApp Business and create your business profile with your name, description, and contact details.

2. Prepare Your Products or Services

Get clear photos, descriptions, and prices ready.

3. Create Your Store Page

Use a tool like Qaxum to build a simple one-page store where everything is displayed in one place.

4. Add Payment Options

Include how customers can pay:

• Mobile Money (MoMo)

• Bank transfer

• Cash on delivery (if applicable)

5. Share Your Store Link

Post your link on:

• WhatsApp status

• Instagram bio

• TikTok

• Facebook

• SMS

Customers click → message you → you close the sale.

The Problem With Selling Only on WhatsApp

Selling directly on WhatsApp alone has limitations:

• No organized product display

• Repeating the same answers to customers

• Hard to look professional

• Difficult to scale

A Better Way: Use a WhatsApp Store Page

Instead of sending multiple messages, you send one link .

Your customers can:

• Browse your products

• See your business details

• Message you instantly

This makes you look more professional and increases trust.

Qaxum: Free WhatsApp Store Builder

Qaxum helps you create a complete WhatsApp store and one-page website in minutes.

No coding. No hosting. No monthly fees to start.

[Start Free on Qaxum]
[View Demo Store]

What You Can Do With Qaxum

✔ Showcase Products & Services

Add images, descriptions, and prices in a clean layout.

✔ Instant WhatsApp Chat

Customers contact you with one tap — no forms or delays.

✔ Accept Local Payments

Display payment options like:

• Mobile Money

• Bank transfer

• Dinheiro

✔ Share One Simple Link

Example:

                                                                                                                qaxum.com/yourstore

                                                                                                                

✔ Display Your Business Info

• Contact details

• Business hours

• Location (Google Maps)

✔ Mobile-First Design

Your store loads fast and works perfectly on all phones.

Qaxum vs Other Ways of Selling

WhatsApp only	Simple	Disorganized, not scalable
Instagram only	Visual	No direct structure for selling
Full ecommerce website	Powerful	Expensive, complex
Qaxum	Simple + professional + fast	Built for focused selling

More Than Just a WhatsApp Store

Qaxum is not just for selling.

You can also use it as:

• A link-in-bio website

• A mini ecommerce page

• A digital business profile

• A simple landing page

All from one link.

Who Is Qaxum For?

• Small businesses & local shops

• WhatsApp vendors & online sellers

• Freelancers & creators

• Restaurants, salons, and service providers

• Businesses in Nigeria, Ghana, and across Africa

If you sell anything, Qaxum is built for you.

Free Plan (Start Without Risk)

You can start completely free.

✔ One-page website
✔ WhatsApp store
✔ Product listings
✔ Contact & business info
✔ Shareable link

Upgrade only when you need more features.

No pressure. No hidden fees.

Start Selling on WhatsApp Today

Create your free WhatsApp store and start getting customers in minutes.

Perguntas frequentes

Is Qaxum really free?

Yes. You can create and use your WhatsApp store for free. Paid plans are optional.

Do I need hosting or a domain?

No. Everything is hosted for you.

Can I sell directly on WhatsApp?

Yes. Customers message you to place orders or ask questions.

Is this good for Nigeria and Ghana?

Yes. Qaxum supports local selling styles, mobile users, and payment methods.

Can I upgrade later?

Yes. You can upgrade anytime as your business grows.